From maid-of-horror to the perfect LBD How new company trades old bridesmaid dresses for versatile wardrobe staples

We’re not all lucky enough to get bridesmaid dresses like Pippa Middleton. But for those stuck with a closet-full of peach taffeta horrors like Katherine Heigl in 27 Dresses, one enterprising company has a solution.

Maid-of-horror: For those stuck with a closet-full of peach taffeta, like Katherine Heigl in hit rom-com 27 Dresses, Newlymaid has a solution

Newlymaid offers women the opportunity to donate their old bridesmaid frocks to a worthy cause, and in exchange, they’ll get a sizeable discount on a range of little black dresses.

All donated dresses will be given to Clothes4souls.org, a new division of the nonprofit Soles4Souls, which gives clothing to those in need around the world.

Maid-of-horror: For those stuck with a closet-full of peach taffeta, like Katherine Heigl in hit rom-com 27 Dresses, Newlymaid has a solution

Dresses unsuitable for the charity will be recycled into new black dresses by eco-friendly fashion label Repreve.

Newlymaid users who donate their old frocks will be offered a 30 to 50 per cent discount on six exclusive designs, all under $200.

The company, which launched online today, is part of the Dessy group, which also owns Cynthia Rowley Bridesmaids, Lela Rose Bridesmaids, Sandals DestinationWedding dresses, Alfred Sung and After Six.